A great headline catches readers’ attention and makes them want to click to read your story. It’s often the first thing a reader sees on social media, search engines and other platforms, so it’s important to ensure that it delivers what your audience wants from you right away. A headline is also the only part of your article that travels to all corners of the internet, so it’s crucial to make sure it has a clear message that’s easy for people to understand wherever they find it.
Clearly Communicate a Benefit
A benefit-focused headline explains how reading your content can help solve a pain point or achieve a goal. For example, a “How To” headline that promises to teach you how to write like a pro is enticing for writers who struggle with writer’s block. This type of headline is effective because it’s specific about what you’ll learn, rather than vaguely promising “everything you need to know about writing.”
Use a Bit of Wordplay
Creative words and phrases in a headline can pique readers’ interest. However, you must balance this with being careful not to make the headline too complicated or difficult to understand. For example, a pun or a cultural reference may sound fun and clever but it’s important to remember that not everyone will get the joke or get the humor.
Use a ‘What’s in it for me?’ approach